[Want even more content from FPM? Sign up for FPM+ to unlock exclusive series, virtual town-halls with our authors, and more—now for just $3.99/month. Click here to sign up.]
Somewhere on Madison Avenue an ad exec pitched his boss on an edgy proposal. “Let’s do a generic jeans ad, but put an attractive white woman in it.” TikTok influencers, who had come of age after 2019 (and the last time a white person appeared in an ad) had their minds blown.
The media declared that the American Eagle ad, a company founded by Jews and currently run by a philanthropist who funds translations of the Bible, was the second coming of the Third Reich. Supporters of Planned Parenthood, an organization founded by actual eugenicists with ties to the KKK and later Nazi Germany, claimed that the ad’s pun on genes was eugenics.
No, it’s not. That would be ACLU patron saint Clarence Darrow, who helped killers escape the death penalty, declaring, “chloroform unfit children. Show them the same mercy that is shown beasts that are no longer fit to live.” Darrow was one of many progressive icons rallying to the cause of Dr. Harry J. Haiselden who had become famous for letting disabled babies die.
“The world is already flooded with unhappy, unhealthy mentally sound people who should never have been born,” Helen Keller, who appeared blind and deaf to irony, wrote. “We can prevent the birth of more such unfortunate people and must prevent it.” She hailed “the death of the defective baby permitted by an enlightened surgeon in Chicago” and argued that “no one cares about that pitiful, useless lump of flesh.” Keller then went on to praise Planned Parenthood.
That, not a jeans ad joking about genes, is eugenics.
Population control programs derived from eugenics, including Planned Parenthood, continue operating globally to this day. Their spinoffs include euthanasia programs that kill babies born with disabilities or medical problems, like Charlie Gard and Indi Gregory by the UK’s NHS, or disabled or even depressed adults in Canada, are operating on a larger scale than ever before.
Lefties, who can’t see modern Nazism when it’s setting an elderly Holocaust survivor on fire in Colorado for Gaza (but can see it when the descendants of Holocaust survivors fight back against efforts by a Muslim Brotherhood group originally funded by Nazis to kill them) or eugenics when it kills babies, teens and the elderly deemed unfit to live, spot it in a jeans ad.
The problem is that the jeans ad features a white person and under BLM rules, white people are no longer allowed in ads unless it is as part of an interracial couple or as a cautionary tale of what happens when you don’t buy the right detergent, toothpaste or infanticide solution.
Over the last 5 years, marketing execs have been deluged and deluded with surveys claiming that the only thing Gen Z wants in ads is “diversity” and “representation”. A typical survey claimed that diversity was important to 3 out of 4 consumers and that anyone under 50 would rather set themselves on fire than even accept a non-diverse gold watch as a free gift. White people disappeared from advertising as big brands tried to lure consumers with diversity.
If you want to understand that insane Jaguar ad, how Bud Lite suicided with trans beer, or why shopping at a Target forces you to encounter giant fashion ads of people suffering from various disabilities, it’s because of the myth that what consumers really wanted from their products was DEI. And that any effective marketing campaign depended on fitting as many different morbidly obese women with shaved heads and hijabs into an ad to celebrate the joyfulness of inflation.
The Kamala campaign was just the average 30 second ad you’re forced to watch on YouTube with maximum diversity and minimum content stretched out to a miserable 107 days. The American Eagle ad campaign may have helped to kill it by going with the taboo notion that the pre-BLM ad campaigns were perfectly fine and might make for a refreshing change from the ad hellscape of white men being lectured about toxic masculinity by their overpriced razors.
The otherwise generic ad set off total hysteria from the woke culture war class because it wasn’t diverse, inclusive and didn’t pursue the dismantling of western civilization. All of these things that it had been long presumed advertising was supposed to accomplish. It shockingly tried to sell things to consumers by making them appear appealing by association with a celebrity.
This was outdated Mad Men stuff. The sort of racist sexism and sexist racism that we were supposed to have left behind once we got out into the streets and began screaming that law enforcement was genocide. And now, here we are, screaming that defending against terrorism is genocide, and the unelightened American Eagle ad appeared to add even more genocide.
How much genocide are the supporters of killing little kids at government-funded clinics supposed to take? The American Eagle ad portends worse. The next Crest ad might feature a white person representative of 60% of the country, instead of a racially and sexually ambiguous person representative of about 3% of a hipster neighborhood in Brooklyn, Austin and Portland.
And if that’s not genocide, what is? Besides the mass murder of millions under socialism.
What’s the purpose of ethnically cleansing white people from ads? Think of it as a kind of wishcasting of the kind of country that doesn’t exist over the ones that does. Mass media was always a propaganda tool and advertising is a kind of worldbuilding that sells a lifestyle. The old lifestyle for sale was consumerism, in which people found their purpose in life by buying things, while the new lifestyle is progressive consumerism in which people find their purpose by buying progressive things. How do you make toothpaste, car insurance or jeans progressive?
Link it to a cause. It’s not just soap, it’s a stand for inclusion through real beauty. It’s not just ice cream, it also supports Hezbollah. And it’s not just junk made in China, it’s radical Chinese junk.
As product quality and choice decline, and most shoppers are left with the option of buying Major Mass Brand #1 or #3 (#2, #4 and #5 are owned by the same companies as #1 and #3), the choice to buy brand slop or brand X rendered as a random combo of letters from China is being upsold by linking it to social justice. That way the sweatshop worker or political prisoner churning it out in a Chinese dungeon becomes a living incarnation of DEI and radical joy.
Or something like that.
American Eagle did what only local brands had done before by going back to the classics. And that was enough to rouse the fury and terror of woke gatekeepers who had been empowered to decide what was culture and what was cancel culture. In a world of diminishing economic horizons where prices are going up and quality is going down, a company shrugged at DEI.
And it went where no company had gone before for 5 years. It put a white person in an ad.
And if that’s not eugenics, what is?
“Eugenics will, let us hope, find out many more practical ways of improving the human stock and helping the world on toward the kingdom of some kind of superman.”
- Stanley Hall: first president of the American Psychological Association
