MSNBC may be undergoing a major rebranding, but its role as a left-wing propaganda operation is here to stay.
On Monday, the network announced that it will be transitioning to “My Source News Opinion World,” or “MS NOW” later this year. The name change comes as part of the outlet’s move to Versant, a new media company separate from NBCUniversal and NBC News that is expected to include the Golf Channel, CNBC, GolfNow, and SportsEngine.
These changes demonstrate our focus on “building our individual identity and vision for the future while laying a foundation for the continued growth and success of our businesses,” Versant CEO Mark Lazarus reportedly wrote in memo to network staff.
While it may be getting a new name and paint job (that are already receiving mockery online), the outlet seemingly has no plans to abandon its role as a mouthpiece for the Democrat Party. MSNBC President Rebecca Kutler all but confirmed as much in an internal memo obtained by NBC News, in which she wrote, “While our name will be changing, who we are and what we do will not.”
“Our commitment to our work and our audiences will not waiver from what the brand promise has been for three decades,” Kutler wrote. The network additionally confirmed in its announcement that the “same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here.”
In other words, MS NOW will be no different than its soon-to-be predecessor when it comes to spewing endless amounts of propaganda on behalf of the outlet’s Democrat allies.
This is hardly a shock, especially when considering the doozies the network and its “talent” have put out over the years.
This past spring, for example, MSNBC took part in a media-wide campaign fomenting fears that President Trump’s tariffs would immediately “turbocharg[e]” inflation and destroy the economy. Like many of their ill-fated predictions, they turned out to be wrong.
Not long before that, NBCUniversal (MSNBC’s current parent company) was forced to settle a $30 million defamation lawsuit involving MSNBC’s “familiar and trusted” personnel. As The Federalist’s Brianna Lyman reported, several of the network’s hosts (namely, Rachel Maddow, Chris Hayes, and Nicolle Wallace) “falsely accused a Georgia doctor of unnecessarily — and without authorization — performing hysterectomies on illegal immigrants in an ICE facility.”
[READ: MSNBC Producer: ‘Network Is Indistinguishable’ From Democrat Party, Makes Viewers ‘Dumber’]
And who could forget MSNBC’s role in covering up Joe Biden’s decline while in office; giving softball interviews to Kamala Harris and her hubby ahead of the 2024 election; downplaying economic hardship and the border crisis under Biden; pushing the “bloodbath” and Russia collusion hoaxes; and the many other examples of the network’s devotion to left-wing ideology over objective journalism?
MSNBC can attempt to rebrand all it wants. But the fact remains that until the network learns how to be an actual news operation, many Americans will continue to see it as the Democrat propaganda machine that it is.
Shawn Fleetwood is a staff writer for The Federalist and a graduate of the University of Mary Washington. He previously served as a state content writer for Convention of States Action and his work has been featured in numerous outlets, including RealClearPolitics, RealClearHealth, and Conservative Review. Follow him on Twitter @ShawnFleetwood
