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In Europe, where 47 million Muslims now live, more and more businesses are demonstrating their respect for Islam, hoping their sensitivity to Muslim needs will turn some — many — of those Muslims into satisfied customers.
The latest tale of Islamopandering comes from Germany, where all McDonald’s stores have chosen to observe Ramadan by taking the food out of its advertising. As they used to say, it’s just the sizzle without the steak. No burgers, no fries, no special sauce. Nothing to see but an empty paper container. Christine Douglass-Williams wrote about this an hour ago, and more on the latest example of preposterous kowtowing to Muslims can be found here: “McDonald’s Germany Runs Ramadan Ads With No Food,” by Michael Curzon, European Conservative, February 26, 2026:
McDonald’s in Germany is advertising burgers without the burgers during Ramadan. During daylight fasting hours, the company’s digital screens show only empty packaging, with the food reappearing at sunset for iftar, the fast-breaking meal.
“A simple idea,” says marketing newspaper afaqs, “that respected the moment.”
Commentator Vicky Richter jibed in response that “just when you thought Germany had exhausted every creative way to prostrate itself before ‘cultural sensitivity,’ McDonald’s arrives to prove there is always a lower floor,” adding: “Welcome to Islamic Capitalism™.”…
McDonald’s was determined to show its sensitivity to Muslims during “the holy month of Ramadan.” Apparently McDonald’s advertising staff thought the mere appearance on a digital screen of a hamburger was likely to be agonizing for Muslims who were trying desperately to avoid eating from dawn to dusk, and thus needing to be protected from possibly catching a glimpse of an offending burger and some enticing fries. But any Muslims who observe Ramadan are not going to be going into a McDonald’s from dawn to dusk during that month, so why should McDonald’s worry over a nonexistent threat to the mental well-being of Muslims who won’t be seeing any advertisement for those dangerous burgers and those sinister fries?
McDonald’s in Germany is going above and beyond any need to placate Muslims during Ramadan. What is next? Will McDonald’s run during Ramadan its new, food-less ads on city buses? In subway cars? On television?
McDonald’s has now opened itself to ridicule for its obvious and clumsy attempt to win Muslim favor. And at the same time, non-Muslims will take a look at those McDonald’s ads during Ramadan showing only cardboard containers but no food, be disgusted at the obvious pandering, and take their custom elsewhere. I live thousands of miles from Germany, but in a spirit of solidarity with the non-Muslims in Germany forced to endure this kind of thing, I will no longer be buying food from McDonald’s. Panera, here I come.
