Ford has announced an extension of its incentive to offer employee pricing to all U.S. customers on most Ford and Lincoln models through July 4.
The “From America, For America” campaign came as the auto industry faces 25% tariffs on foreign imports. This initiative could save customers as much as $4,000 in the meantime. Ford’s promotion was initially slated to last until June 2 or until the existing inventory runs out.
“I’m in our most profitable auto company in Ford is the most American auto company. We make 80-plus percent of our vehicles here,” Ford CEO Jim Farley said Wednesday on CNN’s News Central from Ford’s factory in Louisville, Kentucky. “We‘re seeing double-digit sales increases since March and April. But we ran this employee pricing. I don‘t know if that‘s unique to us.”
Farley acknowledged that extending the promotion was “a big commitment” for the company. However, even this insight on the sales into Ford is unique in the auto industry, as both Stellantis or General Motors admitted they won’t be releasing an earnings report with forecasts due to the impending tariffs.
“I don‘t know if the other competitors are going to be able to do that, but we want to keep our prices competitive and low,” Farley said.
The announcement by Farley comes as Stellantis said it is planning to pause operations at assembly plants in Canada and Mexico and to temporarily lay off 900 employees.
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Other automakers have opted to change their strategies to avoid the tariffs. Honda plans to manufacture its Civic Hybrid in the United States after the initial plan was to operate in Mexico. Hyundai‘s Georgia plant will increase production by 67% rather than produce more outside of the country.
While the foreign tariffs are expected to be negotiated by respective dignitaries, President Donald Trump has promised that the auto tariffs will be permanent.
