Blonde-haired, blue-eyed bombshell actress Sydney Sweeney is in trouble with the Left’s wokescolds for her latest ad campaign.
Sweeney is no shrinking violet when it comes to putting herself out there. She rose to fame via the trashy show “Euphoria,” and her beauty has landed her roles in other TV shows and ad campaigns.
Her advertisement for Dr. Squatch, wherein she’s taking a bubble bath while talking about how only men use Dr. Squatch soap, was particularly racy and suggestive. It was so popular that it led to the company selling soap made from her bathwater. Gross.
Her latest ad campaign, however, got her in trouble with the wokescolds. It’s for the clothing brand American Eagle, featuring what it’s best known for: jeans. American Eagle, whose target demographic is middle and high schoolers, had hitherto been toying with the same experimental leftist pandering that other clothing companies have tried — i.e., featuring overweight, transgender, and unattractive models. AE was not doing well, so it decided to try a “new” (read: old) tactic by hiring the beautiful and appealing Sweeney to sell its jeans.
Several ads featured Sweeney, ending with the phrase, “Sydney Sweeney has great jeans.” All of them are suggestive, and the advertisers leaned into Sweeney’s sensual appeal to the male gaze. The ads ranged from goofy…
…to Americana…
…to the extremely suggestive.
“Hey! Eyes up here!” – Sydney Sweeney jeans ad
(Imagine if Bud Light had used her instead of Dylan Mulvaney?) pic.twitter.com/BUxLa8Mpjj
— TJ87 (@TJ8717) July 27, 2025
But the ad that landed her in the doghouse with leftists was this one, in which Sweeney is on her back zipping up a pair of jeans, saying, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” A male voice-over then ends with, “Sydney Sweeney has great jeans.”
As a PROUD black man, I see nothing wrong with Sydney Sweeney and American Eagle parading her “good genes/jeans.”
Celebrating blue eyes and blonde hair isn’t “white supremacy.” Those are conventionally attractive, GOOD GENES. That doesn’t mean they’re the ONLY good genes. pic.twitter.com/FNfcpHuXZg
— Xaviaer DuRousseau (@XAVIAERD) July 28, 2025
Leftists were up in arms. Yet instead of reaching a reasonable conclusion, they decided that American Eagle had produced Nazi propaganda because Sweeney is white and has blonde hair and blue eyes, and the word “genes” was used as a pun. In other words, they insisted, the ad was based on eugenics.
Of course an overweight woman with a septum ring doesn’t like the American Eagle ad that’s featuring Sydney Sweeney either.
Has any attractive woman actually criticized this ad?
Honest question.pic.twitter.com/CsdzfQKWv5
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) July 28, 2025
Seriously. This is why people are so tired of wokescolds. On the one hand, they want women to have as much sex as they can get, abort their babies (speaking of eugenics), start an OnlyFans, and own their bodies, but the second a beautiful white woman sexually objectifies herself in a commercial, it’s Nazi propaganda. Imagine if American Eagle decided instead to cast Sweeney’s “Euphoria” co-star, Zendaya, who also has great genes. Would these angry leftists be satiated? Probably not. Instead, they would complain about fatphobia or some other such nonsense. Other commenters on social media published posts of beautiful black women, arguing that good genes, meaning gorgeous women, are not exclusive to the white race. This just in.
If these women spoke about “having great genes”, the retards crying about sydney sweeney wouldn’t say a word. https://t.co/wH8B0YeNMr pic.twitter.com/CQ7bKuo8mA
— Aimee Terese (@aimeeterese) July 28, 2025
Now, none of this is to say that Sweeney’s ad campaign isn’t a problem. Many reasonable critiques should be made, including the company using sensual content to sell jeans to teens. It’s tasteless and promotes objectionable behavior in children. Gen Z and Gen Alpha are already garnering a reputation for being the most amoral generations, and this sort of overt sensuality is not going to help with that particular problem. It’s also an age-old phenomenon: a beautiful woman objectifying herself for money.
At the same time, it’s ironic that the woke feminists aren’t 100% in support of the ads. Isn’t Sweeney’s messaging the feminist ideal of “freedom” and their justification for prostitution? Deciding that it’s a statement about white supremacy is simply obtuse.
MSNBC producer Hannah Holland penned a diatribe against the ad, crowing, “The advertisement, the choice of [Sydney] Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation.”
Ironically, the Left’s outrage has had the opposite of the intended effect. Sweeney’s ad campaign has already generated an explosion of stock market revenue — to the tune of $400 million. People are elated at the idea that companies are promoting beautiful people as their models again.
Unfortunately, Sweeney’s ads are an overcorrection to the sterile and unattractive politically correct advertisements of recent years. Still, this might be the cultural shift normal Americans have been waiting for. Beauty sells.
