NewsGuard has waved its white flag in its censorship fight against “misinformation” and “disinformation,” claiming it is eliminating these terms in favor of alternative language. The move marks the left’s latest rebranding effort following the failure of previous campaigns.
Leftist media ratings firm Editor McKenzie Sadeghi wrote in a commentary on Wednesday that the terms have become politicized and no longer serve their original purpose. Why? Sadeghi, on behalf of NewsGuard, claimed both right and left-wing actors have politicized the terms “beyond recognition.” Instead, NewsGuard will now use terms such as “provably false” to target speech it disagrees with.
MRC Free Speech America VP Dan Schneider mocked NewsGuard for attempting to rebrand its language:
This is the same crowd that rebranded global warming as “climate change,” sex change operations as “gender-affirming care,” and abortion as a “reproductive right.” Now they’re rebranding censorship terms “misinformation” and “disinformation.” Please.
— Dan Schneider (@Schneider_DC) July 11, 2025
